如果开展网上交易，你就必须考虑网站问题。如果网站设计不专业，那么即使可以提供最好的产品，网站成功的机率也很小。
Before you begin, if you’ve never designed a web page, it would be wise to become familiar with HTML. (Hypertext Markup Language.) A great place to start is NCSA Beginner’s Guide to HTML: Ncsa.uiuc.edu
如果以前没有设计过网页，那么你在设计前，需要首先熟悉HTML（超文本链接标示语言）知识。你可以登录Ncsa.uiuc.edu，获取相关信息。
15 Tips for designing a successful web site:
成功设计网站的15条建议：
(1) The main page of your web site should load in 8 seconds or less with a 56K modem.
According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.
（1）在利用调制解调器上网的情况下，网页应该保证下载时间少于8秒钟。Forrester研究中心以及Gartne研究中心近来的两项调查显示，页面下载速度慢，导致网站每年造成11-13亿的经济损失，流失大量消费者。如果网页下载时间太长，潜在消费者就会流失。
(2) Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, "Building Your Site."
Web-source.net
（2）确保网站所有网页的HTML中包含正确的META编码。META标签是能够帮助搜索引擎确定网站关键词的HTML编码。大约80%的网站用户通过8个较大的搜索引擎登录网站，所以你需要考虑优化网页，确保网页在搜索引擎中有一个好的排名。从长期来看，这样可以避免很多麻烦问题。你可以登录Web-source.net，浏览关于META标签的更多信息。
(3) Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.
（3）谨慎选择网站背景、文本颜色。复杂的背景颜色，会使文本难以阅读，会分散用户对于文字内容的注意力。网站所有网页的背景应该一致；网站内容安排应该有条理，形式应该统一。请记住，颜色会影响到网站访问者的情绪，比如说，类似于黄、橙等明亮颜色，可以使人产生兴奋感；而类似于蓝、紫等颜色，可以使人产生平静感；类似于棕、黑等暗色会使人产生压抑感。设计网站时，根据网站所要达到的目的，选择相应的颜色。
(4) Use minimal animated graphics. These can be very distracting and can cause your page to look unprofessional. In addition, animated graphics cause your page to load more slowly. Fancy graphics won’t make the sale.
（4）尽量减少使用动画图片。动画图片会分散网站浏览者的注意力，会使网页显得业余。此外，这种图片会增加下载时间。怪异的图片不会增加网站销售量。
(5) Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.
（5）网站主页应该能够说明网站内容。有些网站并不能为用户清楚地解释网站的销售内容，你是否登录过这样的网站？如果潜在消费者没有发现所需的产品或服务，他们肯定不会浪费时间继续寻找，他们会登录其它网站，并且可能从此不再登录这个网站。网站访问者登录网站都有自己的目的，他们希望网站提供信息、产品或者服务。
(6) Try to avoid placing banner exchange banners at the top of your page. These can instantly take your customers or even be indexed by search engine robots. Limit the number of banners on your site to no more than two per page. One is ideal.
（6）网页顶部尽量避免出现横幅。横幅可以立即吸引用户的注意，或者立即被搜索引擎做索引。每张网页的横幅数量控制在2个之内，一个最好。
(7) Always, include your contact information on each page of your site and try to reply to all comments and suggestions within 48 hours. This will help promote good business relationships. Your business relationships are the key to your success.
（7）网站所有网页出现联系信息，并且确保在48小时之内回复所有的评论和建议。这样可以形成良好的业务关系，保证网上业务的成功。
(8) ALWAYS check and double-check your site for spelling errors and make sure your images and links are all working properly. If you have several errors, this will make your site appear to be unprofessional. If you are designing your site using an HTML editor, use spell check. Proper grammar is also very important. If you’ve been out of school for a while it’s probably a good idea to refresh your memory. Visit any of the following sites for a crash course in writing and grammar.
（8）确保网站不会出现拼写错误，图片与链接都能有效运行。如果出现上述错误，网站就会显得很业余。如果利用HTML编辑器设计网站，可以检查拼写错误。你要选择适当的程序，如果没有太多经验，你最好温习以前学习的内容。你可以浏览以下网站，迅速掌握书写、语法设计方法。
- Guide to Grammar and Writing （内容编辑、语法指南）-
Webster.commnet.edu
- Exploring English （英文内容）-
Shared-visions.com
- Simpler Words And Phrases （简单的单词、短语）-
Smartbiz.com
(9) Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.
（9）网站导航内容简单。导航链接放置在网页顶部、底部、左侧或者右侧，你可以利用表格进行设计。如果你打算利用图片按钮进行导航，那你需要了解网页下载速度会因此而变慢。如果导航链接很少，你可以使用图片按钮；如果导航链接超过六个，最好使用文本链接。
(10) If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames.
（10）如果必须使用框架，尽量节俭利用。框架如果运用不恰当，会使网站显得不专业。避免访问者利用滚动条浏览网站内容，否则他们可能会因此而离开。如果必须使用框架，为用户提供两种选择：框架或者无框架。
(11) Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.
（11）确保网站访问者在四次点击之内，从其它网页进入网站主页。很多网站访问者并不是通过网站主页进入网站，所以网站所有网页必须具备好的导航链接，并且所有网页中出现公司logo。
(12) If you must use Java on your site, use it sparingly. Offer your visitors a choice. Java verses No Java. Java can be slow and has a tendency to crash browsers. Try to avoid using those pop up boxes asking for your visitor’s name, etc. Those pop up messages are very unprofessional and can be very frustrating to your visitors when they’re trying to view your site.
（12）网站尽量减少使用Java。如果必须使用，确保为用户提供两种选择：Java或者非Java。Java会减慢浏览器呈现网页的速度，会与浏览器发生冲突，所以尽量避免使用弹出框，询问访问者姓名。这些弹出信息非常不专业，会影响网站访问者的浏览。
(13) Do not set sound to "autoplay" when someone visits your site. This can be very distracting.
（13）避免设置“自动播放”的音响，这样会分散用户的注意力。